Life doesn’t wait for the “perfect moment” to throw us challenges. Are you ready to help your employees face the unexpected with confidence, and provide guidance on how benefits support them?
Benefits aren’t just perks; they’re promises.
They’re a commitment that when life gets tough, your company can help its people – especially when more and more have to take on that dual, but critical role, of unpaid carer. We previously discussed how Benefits Mapping can align your company’s values with their needs. Now, let’s focus on ensuring these benefits are clearly understood and meaningfully used.
From my experience working with Fortune 1000 companies, I’ve seen that supporting caregiving employees outside of work isn’t just compassionate—it’s a smart business strategy. It strengthens your bottom line and builds a more resilient workforce.
Why This Matters
Low employee engagement costs the global economy $8.9 trillion. That’s a staggering figure, highlighting the need for benefits that aren’t just accessible—they’re clearly understood and fully utilized. When your team knows how to leverage support like caregiving or mental health resources, engagement and productivity skyrocket.
Here’s how to ensure your benefits work for your team:
Bring Your Benefits to Life
Most people think of benefits only in the context of their own health or retirement. The typical benefits can offer so much more. So don’t just list your benefits—make them real. Show your employees how each benefit can support them during life’s critical moments when they need extra help.
- Leave Policies: Ensure your team knows their options and how to access them.
- Health Plan Resources: Identify what’s available for caregivers. Not sure? Ask your broker or check your health plan’s website.
- Retirement Plan Support: Highlight resources that help caregivers balance care responsibilities without sacrificing their financial security.
- Pharmacy Benefits: Offer guidance on managing medication and reducing costs.
- Life Insurance: Emphasize the peace of mind life insurance can bring, especially for caregivers.
- Employee Assistance Program (EAP): Showcase the full range of support, from counseling to navigating elder care.
- Rewards Platforms: Highlight practical services that really matter, like home security and meal delivery.
- Local Resources: Include community-based support, such as your state’s Department of Health and Human Resources.
Cut Through the Clutter: Making Benefits Easy to Find and Use
Life’s already challenging enough—navigating benefits shouldn’t add to the stress. Present benefits in clear, simple language. Create easy-to-read guides, FAQs, and quick-reference sheets. Direct links to resources should be just a click away.
Conclusion: The Strategic Advantage of Effective Benefits Interpretation
Effective benefits applied is more than just a nice-to-have—it’s a strategic advantage. Engaged employees are more productive, more loyal, and contribute significantly to your organization’s success. By helping your team understand and use their benefits in meaningful ways, you’re not just supporting them—you’re investing in your company’s future.
