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In today’s workplace, trust isn’t a nice to have. It is everything. Employees expect their employers to be there for them during life’s toughest moments—whether that’s recovering from illness, managing personal crises, or navigating caregiving responsibilities. Trust is fragile. When companies don’t have the right tools to proactively help, that […]

About Caregiving with Employees In the work world, we often overlook a critical aspect of many employees’ lives: caregiving. As leaders in businesses where every employee is recognized by name, and we know stories about their children, their partners and even their dogs, we don’t often have the difficult conversation […]

Your Role Goes Beyond Policies—It’s About Impact If you advise on employee benefits, your work is about so much more than selecting plans. You’re guiding organizations through some of the most important decisions they’ll make about employee well-being. In a marketplace where benefits can feel interchangeable, your true value isn’t […]

And the Bottom Line Caregiving isn’t just a passing phase or a niche issue—it’s something nearly all of us will face at some point. Whether it’s caring for an aging parent, a child with special needs, or a partner with a chronic illness, juggling work and caregiving is tough. It […]

When a valued employee leaves to care for a loved one, it’s more than just a resignation. It’s a wake-up call. For many of your clients, these moments serve as a stark reminder of the challenges their workforce faces as caregiving needs grow. When employees struggle to balance work and […]

Your clients’ employees are more vulnerable than they may realize. You’ve seen it before—companies that overlook the financial and emotional toll of caregiving end up paying the price in lost productivity, turnover, and burnout. But there’s another risk that often goes unnoticed: financial fraud and identity theft targeting caregivers. Caregivers, […]

Beyond Renewal: Caregiving Support Some of the most meaningful client relationships aren’t built during renewal season. They’re forged in the quieter moments—when an employer calls, not about policies, but about an employee struggling to balance work with caring for an aging parent. As a benefits broker, this is your opportunity […]

Standing out as a broker is tougher than ever. Clients are working with tight budgets, lean HR teams, and an overwhelming number of options from big-name firms and direct-to-employer platforms. The pressure is real. But here’s the thing—your clients don’t just need another policy. They need a strategic partner who […]